Adam Mosseri, head of Instagram, said during the 2021 edition of Creator Day India that India is one of the fastest growing markets for photo sharing and small video platforms.
Facebook on Thursday launched its largest Creator Education and Capabilities program in India to give content creators the opportunity to learn, earn and grow their communities on its platform and Instagram. Speaking at the 2021 edition of Creator’s Day India, Adam Moseri, head of Instagram, said that India is one of the fastest growing markets for photo sharing and small video platforms.
“India is one of the fastest growing countries in the world, making it one of the most important places for us to focus on Instagram. We can’t be more excited about the momentum and creativity we see from Indian manufacturers on Instagram right now.” He added.
“We want to invest and support this ecosystem, and be the best place for creators to grow and make a living. We plan to do this by developing a range of creative tools that democratize expression … Reel is a great example of how creativity has been democratized, “he said. More than 6 million reels are generated every day in India, Mohan said, adding that the social media platform is launching a monetization tool “which can help manufacturers generate revenue through content”.
“We know that learning is an important stage in the journey of the Creator and in an effort to make education more measurable and even more democratic than ever before, we are launching one of the greatest Creator learning programs.
This is the next phase of ‘Born on Instagram’ and it will give manufacturers across India a chance to learn through a self-paced online learning course, “he said. To help the creators with updates and what’s happening on Instagram, at the end of the course, participants will also receive a course completion letter, which will also give creators the opportunity to make real money through various means.
“We hope that this investment in the Indian creator ecosystem will lay the groundwork for reviving the aspirations of a greater creator, thereby influencing culture in a more diverse and more inclusive way,” he said. The ‘Born on Instagram’ program was launched In 2019. Instagram, owned by Facebook, is now increasingly launching many of its features in India. Last year, it launched its new format ‘Reels’ which allows users to create and share short videos and India was among the first countries where it was launched. The company has launched a separate tab for ‘Reels’ and India is the first country to get this feature.
India was also among the first two countries to launch Instagram Live Room – a feature where four people can live together. In July of this year, Instagram said it was testing a new ‘Collab’ feature in India and the UK that would allow users to collaborate with feed post and relay others.