Specializing in a particular subject and targeting a small segment of clients from a much wider market will help young law professionals differentiate themselves, laser-focus their marketing and be thoughtful leaders in their niche.
The ‘new normal’ legal industry has undergone many changes, one of which is the emergence of micro-niche practices. Micro-niche exercises involve focusing deeply on a specific topic and providing clients with customized solutions. However, the data suggest that clients prefer targeted services. According to a survey by Salesforce, 70 percent of consumers say that understanding a company’s personal needs affects their loyalty.
Micro-niche practices allow potential lawyers to apply to clients with specific goals and needs. A deeper understanding of the client’s needs, the industry they come from, their goals and their pain issues allows law enforcement agencies to provide appropriate services that truly add value to the client’s eyes.
The growing complexity in certain industries is also creating the need for high-value legal expertise in particular cases. Because of this, the demand for micro-niche practices and specialized legal services is likely to increase in 2021.
Law firms and young legal professionals can capitalize on this trend by becoming a go-to specialist in their area. Specializing in a particular subject and targeting a small segment of clients from a much wider market will help young law professionals differentiate themselves, laser-focus their marketing and be thoughtful leaders in their niche.
Micro-niche practices allow firms to engage with clients with clear objectives and requirements. An in-depth understanding of customer needs, requirements and problem areas allows firms to provide customized types of support that adds respect to the overall customer experience.
Here are some ways in which potential legal professionals can capitalize on micro-niche practices.
Establish a legal niche that is important
When deciding which particular young lawyers to hire, it is important to consider the services they receive should benefit them financially and personally. Practicing a niche can be rewarding financially as well as personally rewarding.
Young law practitioners must understand the kind of legal practice they appreciate, the clients they like to overhaul, and most importantly, what they value at the end of the day.
Focus on a specific industry: Focusing on specific industries such as banking, intellectual property, family law, M&A, etc. can help one gain more knowledge about those specific fields and make potential lawyers special in that area.
Focus on the size of the revenue: Determine the expected size of the revenue return in the niche area. Accordingly, potential attorneys must target what they want to do for the organization and the client.
Look at the trends
There are various types of laws in place today, such as property law, family law, cyber law, media law, labor law, corporate law, and so on.
This turn of events has seen an abundance of legitimate issues. The innovation is opening up new avenues for potential lawyers to quickly investigate various niches.
Examine your niche
When young lawyers have recognized their legal expertise, they should examine how it can be applied in the legal field.
Set up a quick PPC Crusade, advertise in some online media, and write a few blog entries around special points to see if they get any posts. For example, instead of redesigning the entire website, consider combining some great content with a focus on new areas of expertise.
Because the legal field is so vast, opportunities for young lawyers to work in the micro-niche area are endless. Capitalization becomes easier because clients get a customized solution for their legal problems from the legal experts in that particular area.
The competitive landscape is changing and potential lawyers need to rethink the way they provide legal services to create a sustainable, profitable practice in the coming years.