Kellogg Launches Executive Education Certificate Program to Upscale Digitally

Taught by Professor Mohanbir Sahni, along with industry experts and thought leaders, the program was launched in collaboration with Eruditus.

Northwestern University’s Kellogg’s is ranked # 1 for marketing by Executive Education, US News and World Report (2022) and acclaimed for having 19 alumni as CEO of the Fortune 500 company, launching a 36-week online postgraduate certificate in the digital marketing program. This is the first executive education activity in India from Kellogg in collaboration with Eruditus. The program is designed to meet the growing demand of trained, well-rounded digital marketers in this rapidly expanding domain who can provide growth and marketing ROI.

The Postgraduate Certificate in Digital Marketing program provides holistic, hands-on training to senior and mid-career professionals with over ten years of work experience, keen to align their organization’s marketing strategy with business goals, better understand customers, leverage new marketing opportunities, and drive. Process improvement. This state-of-the-art program is taught by Professor Mohanbir Sahni, a Kellogg professor who is a world-renowned scholar, teacher, consultant and speaker on business innovation, modern marketing, enterprise analysis. The program will also include industry and subject matter experts. The program consists of 20 modules and includes hands-on learning through software tools, real-world case studies and industry examples, a capstone project, marketing simulations and certifications to ensure an up-to-date comprehensive understanding of digital marketing. The industry-aligned curriculum includes state-of-the-art modules such as Conversion Rate Optimization (CRO), Marketing Automation and AI, and Brand Storytelling in the Digital World, among others. Upon successful completion of the program, participants will receive a digital certificate of completion from Kellogg Executive Education.

The program began on March 31, 2022. You can see the program page for more details.

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