The cricketer will be the face of Infinity Learn’s multi-channel marketing campaign and brand activities.
As part of a market expansion plan, Mr. Chaitanya’s Infinity Learn as the stylish opener and Team India’s batting base Rohit Sharma as brand ambassador. The cricketer will be the face of Infinity Learn’s multi-channel marketing campaign and brand activities. The company says it aims to further strengthen its brand identity and India’s most ambitious Edtechbrand through its connection with Rohit Sharma.
Commenting on the association, Rohit Sharma (Indian Cricketer) said, “I am delighted to be associated with Infinity Learn, a digital learning initiative with a reputed educational institution like Sri Chaitanya. Shri Chaitanya carries a rich legacy of more than three decades of shaping the future of young India. I was impressed by Sri Chaitanya’s vision of commitment and the compelling story shown by Infinity Learn, which is known for identifying and nurturing young talent through discipline and hard work.
The partnership comes at a time when Infinity Learn is at the forefront of its next level of growth with a growing market share in the Indian EdTech industry. As the new face of Infinity Learns’ brand, Rohit Sharma will positively present the brand in many settings and add a push button to the brand engagement activities as well as the multi-channel marketing campaign. The association will build on Infinity Learn’s recent industry recognition (as one of the leading media group’s most promising EdTech brands).