Samarth Bajaj is increasingly applying design skills in every industry

Samarth Bajaj, CEO and co-founder, Designer Class talks about the inspiration behind starting this AdTech, the importance of quality design education and competition on a global platform. Quotes:

Design has become a mainstream legitimate career choice. Gone are the days when it was considered too risky for people to pursue a design-related profession. It is a skill that has the potential to be very widely applied, however, given that design education has not evolved over the decades, while quality business education or science education has grown exponentially. That’s where the idea of ​​starting ‘The Designer’s Class’ came from. Courses that offer a design-based e-learning platform that are taught to you by the best in the industry. A platform that can compete globally. Samarth Bajaj answers our most important questions in this initiative.

What was the gap you wanted to fill?

  1. There were gaps they identified:
  2. There are very few institutions in India that provide quality design education.
  3. Most good brick and mortar design schools are fairly expensive and not very affordable.
  4. It is rare in current curricula that it prepares you to monetize your design skills.
  5. Tier 2 and 3 city design enthusiasts / enthusiasts have to go far away from home to study in a quality institution.

We’ve introduced designer classes to make design education affordable, accessible, attractive and relevant to any and every design enthusiast.

How is this platform disrupting the adtech sector?

Although I am absolutely amazed and fascinated by the growth of AdTech in India, I can see that the structure is a bit rough, considering the areas in which they are offering courses. In the designer class, we’re really creating fun learning. We want you to be immersed in a world where you enjoy learning a certain skill. We are working on a number of gamification ideas, virtual reality ideas, metavers ideas. We are working to create a global community of immersed design enthusiasts in a world where they have learned design in the most practical way, but it has been practically delivered. A community where geographical boundaries become irrelevant and design binds them together in multiple ways. Digital education as a concept allows for many possibilities beyond our traditional habits and in the designer class we are working to make full use of those opportunities.

Another important component that we provide is to add benefits to our customers as a whole. We aim to add to their skills and their resume. When they complete our courses they receive a certificate of completion signed by the designers. They also get the chance to win an internship with this highly skilled person and company. We are also in discussions with a number of design-based organizations to recruit interns from our platform and encourage them to consider hiring through our platform. We are also working to dub all our content in 7 different languages, some languages ​​are already available on the platform. This gives our members complete freedom to learn within their comfort zone, but think outside the box.

How do you see this growing?

Design requires time. It is a skill that applies to almost all existing industries and is increasingly being applied. Our courses are currently designed to meet any design enthusiast, be it a 6th grade student at the school, a design student, a design professional, an entrepreneur, a housewife or anyone who wants to get a glimpse of what the design world would be like. The choice TAM is significantly larger. We also have a supplementary course, which gives an additional benefit to those who are already studying design. We are actively associated with k-12 schools and design institutes who are interested in collaborating with us and offering the course to their students. Also today Indian design and Indian designers are celebrated worldwide. There are a large number of Indian expatriates living outside India who are keen to be a part of the Indian design industry.

In fact, the market is seeing a lot of traction from the United Kingdom, the United States, Australia, the United Arab Emirates, and a few other countries without direct marketing. Indian design is increasingly being respected by people outside the Indian diaspora. What happened to Japanese design 30 years ago is now happening to Indian design. The world wants to know how to be a part of it and we have the best names that have taught you how to be a part of it.

How can we encourage creativity through an online?

The easiest and most effective way that people can be encouraged is to impart knowledge about the field of study of the most successful people and to describe their journey on how they have been successful. We have names like Abu Sandeep, Masaba Gupta, Kunal Rawal, Riya Kapoor, Tania Ghavri, Arpita Mehta, Jayanti Reddy, Payal Singal. The courses we are bringing soon are:

  • Gauri Khan is teaching interior design
  • Rohan Shrestha and Joseph Radhik are teaching you photography
  • A comprehensive jewelry course by the best of the best.
  • One of the most important makeup courses in the industry, so much more.

All their journeys and achievements are so exciting and inspiring. Listening to them and having the opportunity to learn from them will encourage many people to pursue their creative ambitions.

How has the design changed in the epidemic?

Fashion design elements have changed in the epidemic, but fashion has changed significantly in the way we conduct business. Due to the epidemic, the potential of the virtual world has been widely realized and the fashion industry is rapidly moving in that direction. A big e-commerce presence, even if you are a luxury brand, has become a necessity over time. Social media has now become the primary medium of advertising. Fashion has become a more innovative way of creating NFTs and mainstream marketing ideas like this. There are a number of technology-related concepts that the fashion industry will increasingly follow. It’s exciting.

What are some of the misconceptions people have about building a career in design?

The biggest misconception is that income volatility should be chosen as your career choice. Although it may be a decade ago which is not the case today.

Yes, traditional design education is a bit expensive, but today design-based professionals are needed and their salaries are increasing rapidly. IIID has issued a statement saying that about 3 lakh interior design jobs will be created in India. Today a new graphic designer gets a starting salary anywhere from 35k to 50k. Almost every consumer industry that we can think of needs graphic design alone as a skill set. There are several design-based professions like this that require time. Design-based jobs will grow rapidly. When a country progresses, everyone wants to live better, design is the leading way to achieve it.

Who are these courses for and how has the response been so far?

The Designer class courses are tailored to suit any design enthusiast. Whether you are a 6th grade student, a design student, a design professional, a design entrepreneur or just a housewife or a young adult who wants to explore the world of design. Something or other comes to us for everyone. So far the response has been very encouraging. Reviews of our content by organizations and direct customers have been extremely positive. People are really enjoying the courses, people are learning at the same time. We have seen a steady increase in the number of our customers.

What are your future plans for scale?

To start with each vertical we add a significant amount of potential customers. This April, we will be offering courses in Fashion Design, Interior Design, Jewelry Design, No Photography, Make Up and Wedding Deco. Fashion is already live, the other will be published on a monthly basis until April. By the end of 2022, our courses will be offered in 20 different design verticals like UI / UX, Animation, Graphic Design, VFX, Sound Design, Product Design, Architecture, Flower Design, Food Design etc. We are ready to enter the international market within 4 weeks from now. We have plans to enter markets in the United States, the United Kingdom, Australia, the United Arab Emirates, Bangladesh, Sri Lanka, and Singapore, and will also explore new emerging markets quickly. We are in talks with a number of Western designers to bring their talents to our platform. This significantly increases our reach outside the Indian diaspora in the international market and helps us bring a Western perspective from which our Indian audience can learn and create a unique fusion in the world of design.

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