Wharton Online’s first course with Great Learning will help professionals build expertise in customer-centric marketing strategies, as well as expand access to premier business courses.
Great Learning, a global adtech company for professional training and higher education, has announced a new partnership with Wharton Online of the Wharton School of the University of Pennsylvania. The collaboration will expand access to top-level faculty and coursework from the world’s first collegiate business school. In addition, it will offer Wharton online courses through Great Learning’s online learning platform, supported by its signature mentorship program to provide personal attention to apprentices from industry professionals.
The first course, Customer-Oriented Marketing Strategies, is designed to help students radically rethink ways to develop and implement customer-centric marketing strategies by transforming customers into lifelong brand loyalists. Over a period of more than 10 weeks, starting April 2022, the immersive course includes live sessions hosted by Wharton faculty, weekly mentoring sessions for experienced industry professionals, a team-based simulation and a Capstone project. Upon successful completion of the program, students will receive a certificate from Wharton Online.
Designed for senior-level professionals from a variety of industries, the course may be of particular interest to marketing and brand managers, product managers and leaders, business managers and leaders, e-commerce and sales managers, client relationship managers, and entrepreneurs. And CXO.
More information about the program can be found on the Great Learning website.